Costume
Lighting
Actors
Make-up
Props
Setting/sound dietgetic
props+protagonist
The protagonist in the music video is a female, she is the one singing and expressing her talent, in contrast to the women in blurred lines who are used for public consumption. Shania challenges Berger's observation which suggests that 'men act and women appear'. Instead of having female back up dancers, Shania Twain further subverts gender stereotypes by having men wearing skin tight shirts and make up. This amplifies their facial features and makes them look more attractive for the 'female gaze' ultimately making them look like the object of sexualisation. Additionally, unlike a typical female in contemporary music video's she is not half naked and objectifying her self through wearing very revealing clothing rather, she chooses to wear a long coat and knee high boots, this way the audience concentrates less on her superficial appearance such as her facial features, bosoms or body figure and more on her her vocal expertise. She also wears official clothing, usually affiliated with the male gender, Shania clearly challenges the Zeitgeist for women in the of the 90's through incompatibly opposing the expectation of dressing. In comparison to contemporary texts this inevitably depicts regression, as females in music videos were able to break out of being second class citizens.
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