How are women represented in music videos like Robin Thicke’s
Blurred Lines and what
impact might this have on a wider
audience?
intro -
quote: 'To my children, singers stripping off is the norm'
http://www.theguardian.com/commentisfree/2013/oct/07/miley-cyrus-music-business-women-sinead-oconnor
primary text :blurred lines
media issue or debate : rep of women and regression
Representation of women in contemporary music videos' (contexual analysis) (x2 para's)
In this paragrapgh I will be focusing on the representation of the women in the unrated explicit version and how they are being degraded rather than liberated through their, and how this makes them look animalistic, objectified and second class citizens.
( limiting dis-acknowledging their abilities) OR SEXUAL INDEPENCE ?
angles: dominance/powerful males
long shot/zooming
body lang
Affect on audience : (x2paras)
I will also discuss the affects of sexualised women in music video's on the female audience particularly the younger women, and the indirect message they are being taught (Zeitgeist)
link to impact on young females:
insecurities, confidence, modelling, fat shaming,
Quotes:
'Media creates consciousness' Jane Fonda academy award winning Actor and Activist https://www.youtube.com/watch?v=W2UZZV3xU6Q
'media can be an instrument of change it can awaken people and change minds it depends on who's piloting the plane' Katie Couric anchor CBS evening news
the media is the message and the messenger' Pat Mitchel, former president and CEO of PBS https://www.youtube.com/watch?v=W2UZZV3xU6Q
'As a culture women are brought up to be fundamentally insecure' Lisa Ling Executive producer and Host \Owns our America https://www.youtube.com/watch?v=W2UZZV3xU6Q
Research also links sexualisation to eating disorders, low self-esteem and depression. Adolescent girls are at greater risk of unhealthy sexuality that may lead to sexual problems in adulthood.
Girls who are exposed to sexualised content are more likely to endorse gender stereotypes and place attractiveness as central to a woman’s value. Boys who are exposed to this content are more likely to sexually harass females, and have inappropriate expectations of them.
Dr Justin Coulson is a parenting researcher, speaker, author and a father of six
Girls who are exposed to sexualised content are more likely to endorse gender stereotypes and place attractiveness as central to a woman’s value. Boys who are exposed to this content are more likely to sexually harass females, and have inappropriate expectations of them.
A post-feminist reading of this might
be that since Beyoncé is openly allowing herself
to be objectified, indeed encouraging it by
looking down the camera playfully and winking
at the audience, she is controlling ‘the gaze’ and
is thus empowered. However, like so many other
post-feminist texts which openly acknowledge
‘the gaze’ in this playful postmodern ‘knowing’
way, we also see a simultaneous reassuring of
patriarchal anxieties.
page 67
Rape Myth
In this paragraph I will be exploring the links and accusations of the portrayal of undeniable rape culture presented in the music video. As a wider debate I will talk about the increase of rape culture amongst the same demographics as the audience viewer-ship. I will also argue how this contributes to gender inequality and how women may not be as sexually experimental as they wish to be. analyse lyrics 'now he was close, tried to domesticate you'.
Girls who are exposed to sexualised content are more likely to endorse gender stereotypes and place attractiveness as central to a woman’s value. Boys who are exposed to this content are more likely to sexually harass females, and have inappropriate expectations of them.
media issue or debate : rep of women and regression
address angle :(sexualisation) explore accumulating negativity and influences on audiences
models underfed petition
demographics : B-D
physcoghraphics Aspires seek status in terms of what they own and tend to be very materialistic
Main-streamers- conformists (don't question the trend)
misogynistic representation
Main-streamers- conformists (don't question the trend)
misogynistic representation
In this paragrapgh I will be focusing on the representation of the women in the unrated explicit version and how they are being degraded rather than liberated through their, and how this makes them look animalistic, objectified and second class citizens.
( limiting dis-acknowledging their abilities) OR SEXUAL INDEPENCE ?
- vladimir propp- seven spheres of action
- princess/villian in one (evidence- analysis of lyrics)
- This interlinks with the Male gaze, Mulvey who suggests that visual arts of women are structured to entertain men.
- Low brow
angles: dominance/powerful males
long shot/zooming
body lang
Affect on audience : (x2paras)
I will also discuss the affects of sexualised women in music video's on the female audience particularly the younger women, and the indirect message they are being taught (Zeitgeist)
link to impact on young females:
insecurities, confidence, modelling, fat shaming,
Theories:
- hypodermic needle
- direct/indirect affect theories
- 'men act women appear'
- hyperreality- inability to distinguish reality from a simulation of reality.
- Two Step Flow Theory
- Active Audiences
Quotes:
'Media creates consciousness' Jane Fonda academy award winning Actor and Activist https://www.youtube.com/watch?v=W2UZZV3xU6Q
'media can be an instrument of change it can awaken people and change minds it depends on who's piloting the plane' Katie Couric anchor CBS evening news
the media is the message and the messenger' Pat Mitchel, former president and CEO of PBS https://www.youtube.com/watch?v=W2UZZV3xU6Q
'As a culture women are brought up to be fundamentally insecure' Lisa Ling Executive producer and Host \Owns our America https://www.youtube.com/watch?v=W2UZZV3xU6Q
Modelling agencies defiant as parliamentary group on body image hears of girls living on just popcorn and hidden nature of eating disorders-“Every time I went into an agency, I was prodded and poked and measured with a tape measure,” she said. “I used to dread it.”
'53% of 13 year old American girls unhappy with their bodies, this grows to 78% by the time they are 17' (Maine 2007)
https://www.youtube.com/watch?v=KM4Xe6Dlp0Y
'these are not pictures of me they are constructions and they are by professionals hair stylists make-up artists photographers and stylists and all their assistants and pre production and post production, and they build this, that's not me.'
https://www.youtube.com/watch?v=KM4Xe6Dlp0Y
Research also links sexualisation to eating disorders, low self-esteem and depression. Adolescent girls are at greater risk of unhealthy sexuality that may lead to sexual problems in adulthood.
Girls who are exposed to sexualised content are more likely to endorse gender stereotypes and place attractiveness as central to a woman’s value. Boys who are exposed to this content are more likely to sexually harass females, and have inappropriate expectations of them.
Dr Justin Coulson is a parenting researcher, speaker, author and a father of six
Thicke has not always denied accusations that his Blurred Lines video is misogynistic. "What a pleasure it is to [finally] degrade a woman," he told GQ before the scandal erupted. "I've never gotten to do that before."http://www.theguardian.com/music/2013/oct/10/robin-thicke-advert-banned-too-sexual
Girls accept that if they’re to be valuable to someone, they’d better be “sexy”.
http://www.dailytelegraph.com.au/news/opinion/sexualised-music-videos-only teach-women-how-to-sell-out/story-fni0cwl5-1227070613498
http://www.dailytelegraph.com.au/news/opinion/sexualised-music-videos-only teach-women-how-to-sell-out/story-fni0cwl5-1227070613498
'there is no appreciation for women intellectuals, its about the body not bout the brain' high school student https://www.youtube.com/watch?v=W2UZZV3xU6Q
Girls accept that if they’re to be valuable to someone, they’d better be “sexy”.
Girls who are exposed to sexualised content are more likely to endorse gender stereotypes and place attractiveness as central to a woman’s value. Boys who are exposed to this content are more likely to sexually harass females, and have inappropriate expectations of them.
these female artists are selling the message that women are nothing more than accessories. Women are only of value as sexual objects. My daughters and your daughters are taught to conform to this narrow sexualised, unhealthy norm.
representation of women in historical music video's
In this paragraph I will be scrutinising the music video by Shania Twain 'man it feels good to be a woman' released in the 90's, this will include explore how the protagonists is being presented through facial expressions, props, costume, back up dancers, camera work and overall display in music video's, this will conclude to how Shania challenges stereotypes and the Zeitgeist. I will also be exploring media institutions and explore the significance of a male producer in a female empowering music video.
Theories:
Subculture – Representation of Groups – Dick Hebdidge
said that a subculture is a group of like minded individuals who feel neglected by societal standards and who develop a sense of identity which differs to the dominant on to which they belong.
high brow
Quotes:
feminist theories -
In this paragraph I will be scrutinising the music video by Shania Twain 'man it feels good to be a woman' released in the 90's, this will include explore how the protagonists is being presented through facial expressions, props, costume, back up dancers, camera work and overall display in music video's, this will conclude to how Shania challenges stereotypes and the Zeitgeist. I will also be exploring media institutions and explore the significance of a male producer in a female empowering music video.
Theories:
Subculture – Representation of Groups – Dick Hebdidge
said that a subculture is a group of like minded individuals who feel neglected by societal standards and who develop a sense of identity which differs to the dominant on to which they belong.
high brow
Quotes:
feminist theories -
the music business is a capitalist patriarchy-
Alex Macpherson is a music critic| Writer(s) | Robert John "Mutt" Lange, Shania Twain |
|---|---|
| Producer(s) | Robert John "Mutt" Lange |
Occasionally
the media does represent women as powerful
and independent characters, and yet they still
almost invariably require a man to tell them
what to do. The ideologies of male dominance
and patriarchal values have not diminished; and
the belief that they have offers a classic example
of ‘hegemony’: a state where the oppressed
consent to, and accept, their situation because
they are not conscious of being exploited.
page 67
the media does represent women as powerful
and independent characters, and yet they still
almost invariably require a man to tell them
what to do. The ideologies of male dominance
and patriarchal values have not diminished; and
the belief that they have offers a classic example
of ‘hegemony’: a state where the oppressed
consent to, and accept, their situation because
they are not conscious of being exploited.
page 67
A post-feminist reading of this might
be that since Beyoncé is openly allowing herself
to be objectified, indeed encouraging it by
looking down the camera playfully and winking
at the audience, she is controlling ‘the gaze’ and
is thus empowered. However, like so many other
post-feminist texts which openly acknowledge
‘the gaze’ in this playful postmodern ‘knowing’
way, we also see a simultaneous reassuring of
patriarchal anxieties.
page 67
In this paragraph I will be exploring the links and accusations of the portrayal of undeniable rape culture presented in the music video. As a wider debate I will talk about the increase of rape culture amongst the same demographics as the audience viewer-ship. I will also argue how this contributes to gender inequality and how women may not be as sexually experimental as they wish to be. analyse lyrics 'now he was close, tried to domesticate you'.
- FIND OUT MORE ON SPECIFICALLY BLURRED LINES
- rape culture ,figs
- daily telegraph- male expectations through vid's-sexualised women
- abusive relationships-sky news
- polysemic(mpre than one meaning)
- uses and gratification blumer and katz 1974---personal relationships-with the models and young males might put them selves in that situation
- pluralist approach
- moral panic
- dyer- lines of appeal -glamorous ladies
- argue medhurst
- argue levi liberation?
- ideologies
- Claude Levi-Strauss suggested that all narratives had to be driven forward by conflict that was cause by a series of opposing forces. he called this the theory ofBinary Opposition
uses and gratification blumer and katz 1974
- personal identities (subconsciously /models)
- diversion-
(connotation so well established in society we dont consider other meanings)
hypodermic-influences
hypodermic-influences
argue reception+
Quotes:
Lulu 16 UK
'alot of boys will be like 'oh are you a virgin?' and if a girl said yes they'd be like 'but your 15 or your 16 like is it not time?'
'theres alot of pressure on girls definitely in this country '
https://www.youtube.com/watch?v=ayj9EVc2ZLI
- The message is incessant. Our boys grow up believing girls are really only here to be a boy’s “new thang”.
- quotes from song- 'i know you want it'...
- campaigns to tackle abusive relationships
Girls who are exposed to sexualised content are more likely to endorse gender stereotypes and place attractiveness as central to a woman’s value. Boys who are exposed to this content are more likely to sexually harass females, and have inappropriate expectations of them.
- ‘I was sexually assaulted by a fellow student – but my university did nothing’
- one in three female students experience sexual assault.
''We're too busy telling them what they can or can't do with their bodies.'' http://www.theguardian.com/music/2014/may/29/pharrell-sexually-suggestive-blurred-lines-the-new-black-hillary-clinton
''We just wanted it to be as silly as possible. That way, the nudity isn’t taken seriously.'' (desenzitizng and normalising)http://www.gq.com/story/robin-thicke-interview-blurred-lines-music-video-collaborating-with-2-chainz-and-kendrick-lamar-mercy
- sterotype, who's fault? audience/
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