new and digital media by izzah

Introduction to the Critical Investigation

Have Hollywood attitudes towards content in 12A films become more liberal or have audiences’ film desires changed?

In my opinion both statements work hand in hand, so because of the film desires changing, the content in 12A films has become more liberal. This may be due to the growing acceptance of sexual and violence explicitly, the fact that it is become more ordinary and normal in our society the audience aren’t entertained or shocked by the extent of the explicitness on things other than films i.e. advertisements. This leads to the boundaries being pushed higher, which further leads to the BBFC considering desensitization on films.

However it may be arguable, that the audience’s desires have changed because of desensitization, again this may be because of the growth of exposure too. Because in the late 80’s and early 90’s it would be a shock value to see a female in her under garments however, now we have them on the walls of marks and spencer’s. Similarly, film directors took extra precautions towards violent scenes and not have them too intense in comparison to the 21^st century where the in movies have more explicit violence.

 A prime and more relevant example is fast and furious as the early sequels’ have more moderate and mediocre in contrast to the more recent fast and furious 7 where violent scenes have increased and the intensification of the action/ fighting scene has amplified.

Media Magazine research task Representation of women

Specifically:

1. Choose a media issue/debate from the list below.
2. Use the Media Magazine reference document in our archive to find at least THREE articles that link to your chosen debate
3. Read the three articles and make notes summarising the key points on your MEST4 Coursework blog
4. Put notes on paper (or print your blog post) ready to share your research on Friday.
5. We will present our findings in our single lesson on Friday – so this all needs to be completed for homework.

MM34 

Whats happened to the representation of women in the past 40 years?

 Nick Lacey explores the 
traditional view of active men and 
passive women, and finds that 
Feminism still has a fight on its 
hands.

John Berger 1972 - 'men act women appear. men look at women. women watch them selves being looked at'

mulvi 1985 - 'in a world ordered by sexual imbalance pleasure in looking has been split between active/men and passive/women.'

second class citizens. women wanted to rebel against the unjustified male dominance.
paid 15% more for same work.. strikes and debates formed equal pay act1970 which became law in 1975

school: females sedentary work (home economics aka cooking) in compasiron to boys  sports, motorcycle racing activities .

topless girl first appeared in 1970. may be argued that does liberation depend on how much skin you show? in my opinion chasing and perusing your dreams and not being dependent on a male is more important and significant than being candy to the eye. (referring to the picture)

to what extent are we currently gendered? majority of cooking classes? not on a nation scale (brother) ie (persuing my career, diddnt know it fell in what is seemed to be a stereotypically known 'female occupation' 
is it even relevant in society, should gender matter in this instance.

national pay gap 17% survey conducted in 2010, women wont get paid the same until 2067 92 years after it being law.
bond girl remains 'eye candy' however bind him self emerges from the sea 2008 shirtless.bond girl becomes narrative helper however still needs saving by 'hero'. so not entirely passive. 

test
Does a film:

1. have at least two named women who...

2. talk to one another


3. ... about something other than men?

But the statistics quoted above suggest the 
battle for equality is far from won. Occasionally 
the media does represent women as powerful 
and independent characters, and yet they still 
almost invariably require a man to tell them 
what to do. The ideologies of male dominance 
and patriarchal values have not diminished; and 
the belief that they have offers a classic example 
of ‘hegemony’: a state where the oppressed 
consent to, and accept, their situation because 
they are not conscious of being exploited. We, 
both female and male, are socialised into a world 
where the relationships of power between the 
sexes appear ‘natural’, and so few question the 
inequality. Youth culture, despite its radicalism in 
the ‘60s and ‘70s, is now politically conservative; 
and so radical messages do not circulate in the 
mainstream, further obscuring the fact that 
in 2010 women have not yet attained equal 
opportunities with men.