Wednesday 7 October 2015

Critical investigation proposal

Working title


Has new technology played a part in the sexualisation /representation of women, is this something to be worried about universally?

 How have woman been represented in music videos and is this something to be worried about universally? if so, why and its affects?

  1.  representation
  2. moral panic
  3. digital revolution (historical factors)
  4. the affect of globalisation 
  5. media effects


Angle
  • The impact of the sexualisation and degradation of woman to the audience
  • The pressure on producers by the desensitised audiences
  • How woman feel about behaving and portraying them selves in a derogotory dehumanised way


Hypothesis


  • Our society (audience) has become desensitised by creating a negative image of females in the media.
  • Producers  may have been pressured into this by audience demand to keep revenue up
  • It will get worse


Linked production piece
  • Beginning of a documentary about the increasing display of hypersexuality in females and problems surround it
  • music video- either reinforcing or challenging the the norm
  • news night with special guests 
MIGRAIN
significance of mise en scene/ setting and clamps?

  1. the camera shots zooming in at girls face when she poses sensually, 
  2. facial expression towards woman, zoom in (looking in a evocative and suggestive way)
  3. red lipstick may indicate danger
  4. biting lips suggest sexual behaviour
  5. limited clothing on females compared to men suggesting dominance, making females look disrespected and unprofessional 
  6. tracking shot (showing naked woman in a specific way)
  7. close up then tilts camera to man to focus on man (Robin)
  8. camera centred to focus on woman
  9. car on females back may suggest materialism and therefore objectification

SHEP

Apply the Wider Contexts (Social, Historical, Economic, Political) to your text/topic, including at least three bullet points on each one.

 Social: 

  • The effect on young woman, their self confidence 
  • Desensitisation in society
  • degradation of woman in society may have an effect on the way both males&females treat woman.
Historical:
  • The comparison between the Shirelles mama said and others?
  • the difference/ progression 
  • what causes the difference
Economic:
  • distribution
  • money profited
Political
  • The fact that no influential politician has taken interest in the growing problem 


Issues/Debates

Select at least five and say how each relates to your study, using theMedia A-Z to help you think about this:
  • Representation and stereotyping- the rep of woman
  • Media effects- their image in the media 
  • Reality TV
  • News Values
  • Moral Panics- will it the sexualisation of woman in the media (music videos) get worse
  • Post 9/11 and the media
  • Ownership and control
  • Regulation and censorship
  • Media technology and the digital revolution – changing technologies in the 21st century, has it increasing the 
  • The effect of globalisation on the media

Theories

Select at least five and say how each relates to your study, using keywords/specific theorists' names from the Media A-Z:
  • Semiotics
  • Structuralism and post-structuralism
  • Postmodernism and its critiques
  • Gender and ethnicity
  • Marxism and hegemony
  • Liberal Pluralism
  • Colonialism and Post-colonialism
  • Audience theories
  • Genre theories
  • Contemporary Media Landscape

Explain how your study fits into this.

Research plan (media texts, academic texts and websites)

Media texts
What your main focus will be, E.g.:

 Blurred lines

Other media texts
(at least five related examples)

hey mama -nicky menaj
fetty wap- 679
the weekend- or nah  and (female version)

TV documentaries
Miss representation Documentary 2011-
https://www.youtube.com/watch?v=W2UZZV3xU6Q

TEDX Cameron Russell: Looks aren't everything. Believe me, I'm a model. 2013-
https://www.youtube.com/watch?v=KM4Xe6Dlp0Y

woman in the media- short documentray
https://www.youtube.com/watch?v=FWpQ4V23IDo
BBC NEWS-what stands in the way of women being equal to men2014https://www.youtube.com/watch?v=ayj9EVc2ZLI


Academic texts/books
(a minimum of five, including author/full title/year, e.g.:)

Automatic Woman: The Representation of Woman in Surrealism: The Representation of Women in Surrealism Katharine Conley

Gender, Branding, and the Modern Music Industry: The Social Construction of ...

 By Kristin Lieb






extra links..


 Internet Links

  1. A lack of clothes is not the problem with music videos today- http://www.theguardian.com/music/musicblog/2010/mar/01/music-video-lady-gaga-beyonce
  2. gender and racial inequality in music videos- http://www.theguardian.com/lifeandstyle/the-womens-blog-with-jane-martinson/2013/sep/02/music-video-black-women-sex-objects
  3. sexism and racism in music video's- http://www.theguardian.com/music/2014/aug/08/sexism-and-racism-permeate-music-videos-new-report
  4. Feminists fall out on Rihannas 'violent, mysogynistic' video- http://www.theguardian.com/music/2015/jul/04/feminists-fall-out-over-rihanna-video
  5. Miley Cyrus- does the music industry exploit women?- http://www.theguardian.com/commentisfree/2013/oct/07/miley-cyrus-music-business-women-sinead-oconnor
university websites/academic papers online. 

Performing Gender: A Content Analysis of Gender Display in Music Videos- http://link.springer.com/article/10.1007/s11199-010-9814-2




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