Friday 29 January 2016

Linked production: Research and planning

With your preliminary exercise completed, we now need to turn our attention to the actual Linked Production. Your initial task is to complete the research and planning for your production. Work through the following:


1) Confirm your production brief. You write this yourself but it's absolutely crucial this is clear, appropriate and achievable. You should have done this already - the original blogpost was here - but it may have changed as a result of your preliminary exercise.

2) Research: notes on at least THREE similar texts to the one you are creating. What are the key conventions? What can you learn/borrow from the examples you have looked at?

Song:
Rihanna- pour it up
Beyonce- feeling my self 
Krept Conan- freek of the week

LETHAL BIZZLE- FESTA REMIX feat: STORMZY, CHIP 


video:
GEKO-its alright (performance)

Alessia Cara - Here (setting)


¨Promotes a single and, normally, an album
¨ Promotes the  artist or band
¨ Creates, adapts or feeds into a ‘star image’
¨ Entertains the audience
¨ Sets the ‘meanings’ of a song  by the use of images
¨Performance
¨ Narrative
¨ Thematic
¨ Symbolic
Often contain shots of the artists performing
Can be a live stage performance, with shots of artists and audience
Can be the artists in “real life” situations eg warming up, talking, fooling around
Often includes lots of close ups of the artist and there can be particular visual style that goes with the artist (a motif) eg particular clothing, actions, props, type of images.
Often the artist can appear to perform in an unusual place - all lip-synched  eg a field, a rooftop 
nVisually stylish – ‘artistic’ mise-en-scene
n Cutting related to the rhythm of the music
n Intercutting between performance and images or story
n Experimental use of camera/editing (hand held camera, distortion of colours)
n Often break the rules of continuity editing.  Can use lots of jump cuts
nLots of use of digital effects

What is the theme or aim of my music video? representation of young women on a night out
Who will this appeal to? teenagers who listen to RNB and hiphop, (16-24)
How can I make it appeal to this group? the type of music in the background, take shots of things that happen at an all girls house party for teenagers, ie drinks, cars, dancing, socialising, 
What do the music/rhythms/genre suggest? the song is upbeat and so generates a fun party environment
How can I link music/lyrics/images? make the pace of the music correlate with the performance,  lip sync 

3) Project schedule: when will you film and edit this production?
During the holidays or maybe during the week before. Should have filmed by the end of the holidays.

4) Script - see the BBC Writers' Room for advice/script formatting. If you're making a music video, you'll want to write a treatment instead. This is an example treatment that I provided for GCSE Media students studying this topic.

treatment:

scene 1: Car scene, shot from out side car coming in
girls in the car applying make up, confidently dancing, laughing, 
Then they come out of the car, one by one in a very assertive and stylish way. and walk into house
(slow and then suddenly fast pace)


Scene 2: In the house, in the living room, messing about dancing and lip syncing the song, drinks in hand and laughing. zooming in the bodies, zooming in the props, clothing ect. low angle shots of individuals 

Scene 3: in the kitchen 
Scene 4: on stairs 

5) Storyboard 
6) Shot list - use Microsoft Word or a template like this to help you.

7) Mise-en-scene: casting details, location scouting with photographs, props, costume and make-up, lighting.

Clothing: revealing/tight clothing , 
propsparty make up done,
Lighting: high key lighting, or normal house lighting to set atmosphere and setting.
Location: in the house different areas of the house, in the car 
people: Ashmita, Sophia, Dhruvina, Sarease, Charlotte, Shad, Harsimrat, Rabia

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